​
When to use Advanced Targeting?

Advanced Targeting helps you achieve a number of goals:
  1. Relevance: Keep survey content relevant to respondents.
  2. Cohort-analysis: Survey specific user cohorts only.
  3. Statistical Relevance: When surveying a smaller subset of users, statistical relevance is reached with a lot less responses.

​
How does Advanced Targeting work?

1

Create Segment

To get started, go to the Contacts tab and create a new Segment:
2

Configure Segment based on attributes

In the Segment editor, you can configure your Segment with a combination of Attributes, Segments and Devices. If a user matches either or all of the criteria, they become part of the Segment. See Segment Configuration below.
3

Create a survey of type Website & App

Create a new survey and go to Settings to change it to Website & App survey:Create a new segment of type in-app
4

Choose Segment in Targeting options

Choose Segment in Targeting options

Publish your survey

​
Segment Configuration

There are three means to move Contacts in or out of Segments: Attributes, other Segments and Devices:
  1. Attributes: If the value of a specific attribute matches, the user becomes part of the Segment.
Attribute filter
  1. Segments: You can nest Segments meaning that if a user is or is not part of another Segment, they can be included or excluded Segments filter
  2. Devices: If a user uses a Phone or Desktop, you can include or exclude them Devices filter
  3. Filter Groups: You can group any of the above conditions in group and connect them logically with AND or OR. This allows for maximum granularity.